"We know now that without gender equality and a full role for women in society, in the economy, in governance, we will not be able to achieve the world we hoped for."

We focus on empowerment of female farmers in Java and Bali. It is a direct result of the gender discrimination faced by the majority of women.

We are optimistic that we can successfully better the lives of countless women by empowering them through their work.

Women in Java and Bali produce over half of the food and perform 60% of the work, yet earn less than 10% of the income and own less than 1% of the land.

According to the World Bank, rural women invest 90% of their income back into their family.

Gender inequality is not exclusive to the Javanese and Balinese populations.

The Food and Agriculture Organisation of the United Nations (FAO) believe that “empowering women farmers is crucial to our food security as a people and as a planet.”

We can help diminish gender inequality, and thus build a strong foundation of peace and stability within individual communities.



We are committed to empowering 1 million rural women farmers and planting 3 million hybrid coffee and shade tree seedlings by 2030. To achieve this commitment, we need the help of individuals, retailers and corporations in developed economies to form alliances with us to help us reach our target.

To make a difference to the future of female farmers, a minimum of 10% of your purchase of our farm fresh micro roast sustainable coffee or 2% of farm fresh sustainable green coffee products will be channeled into our Women’s Empowerment Innovation Fund, which in turn will finance two sustainable programs designed to ultimately empower the female farmers in Java and Bali and thus help reduce inequality.

The remaining half of the fund will go to develop a sustainable nursery program, for the provision of new climate resistant coffee seedlings and a variety of trees, which serve to both shade the coffee plants and provide a secondary income for Javanese and Balinese women farmers.

Climate change is causing dramatic weather conditions which washes away rich soil nutrients and old coffee trees yields start to reduce and exposure to coffee rust, a fungal disease that ends the life of the coffee tree. Coffee needs shade trees to grow a healthy and sustainable coffee crop, yet in Indonesia less than 20% coffee farms have shade due hundreds of years of deforestation.